BRAND BIOS
The color orange is symbolic of much of life itself; bold, fiery, unique and sometimes blinding, a color that ignited a group of active friends in Southern California to re-invent eyewear. Their vision was orange and a single thought rang true: “it’s not seeing different things; it’s seeing the same things differently.”
Spy Optic was created by a group of action sports and motorsports enthusiasts who immersed themselves in the culture they knew best. The founders saw what was on the market for eyewear in 1994 and wanted to make sunglasses better. As authentic, well-connected action sports entrepreneurs, their unbridled enthusiasm for reinventing modern eyewear attracted the world’s best athletes from motorsports, surfing and snowboarding. Spy’s athletes became a huge and influential part of the Spy family and the team’s mojo combined with our designers’ innovative design sense helped fuel the brand’s rapid growth.
Spy’s design is not only aesthetically pleasing, but continues to push the technological limits in eyewear. Spy’s innovative patented Scoop® technology revolutionized its sport sunglass frames. The Spy Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. This system was such a success; its technology was seamlessly integrated and applied to its snow and motocross goggles. Spy’s polarization treatments superseded existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99% of blinding glare for precise, unobstructed vision.SRH
SRH was founded in 1991 in Pacific Beach, CA. SRH Clothing from day one looked to embrace the lifestyle of its founders by sponsoring and promoting extreme sports by day and throwing underground concerts in Southern California`s beach areas by night. SRH has formed and continues to maintain many strong alliances with atheletes and musicians that embody the SRH lifestyle. While SRH has watched many small and big clothing companies emulate its unique brand of athletes and music, SRH has quietly cultivated a loyal and devoted relationship with today`s youth. Today SRH and its Icon Spade Oval logo have come to be a symbol of the restless srh clothes athlete and musician forging new grounds.Sullen
SULLEN IS AN ART-DRIVEN LIFESTYLE APPAREL BRAND THAT INTEGRATES LIKE MINDED SUB CULTURES WITHIN ONE PLATFORM. CO-OWNER, RYAN SMITH, A PROFESSIONAL TATTOO ARTIST FOR OVER 14 YEARS HAS BUILT RELATIONSHIPS WITH SOME OF THE WORLDS TOP TATTOO ARTISTS, GRAFFITI ARTISTS AND PAINTERS ~ THE SULLEN ART COLLECTIVE. SULLEN IS ALSO VERY DEEPLY ROOTED IN THE LOCAL MUSIC SCENE AND IN ACTIN SPORTS. WE ARE NOT DEFINED BY ANY ONE STYLE OF MUSIC, SINGLE SPORT, ARTISTIC STYLE OR CULTURE. WE REPRESENT A COMMUNITY OF CULTURALLY AWARE INDIVIDUALS INSPIRED BY A DIVERSE RANGE OF INTERESTS, EACH OF WHICH IS REPRESENTED THROUGH SULLEN`S UNDERGROUND MOVEMENT. YOU COULD DESCRIBE SULLEN`S LIFESTYLE IN MANY WAYS... BUT IT ALWAYS COMES BACK TO THE ART.We All Ride
WAR was established in 2002 as a motocross company
"WAR- We All Ride-" was built for riders by riders.
WAR meaning WE ALL RIDE is a rider built company designed and crafted for riders by riders. WAR is a hardcore lifestyle riding company that offers t-shirts, hats, hoodies, riding gear, wallets, belts and women`s apparel. All of our art is handcrafted here in house. A lot of our designs are hand drawn artwork inspired by tattoos, motocross, hot chicks, and pure chaos.
WAR is here to stay and will be continuing to keep it hardcore and not sell out.
2 Kool 2 B True
2KOOL 2B TRUE (A.K.A. 2K2BT) was born on the sunny streets of Miami. Our brand and our designs are inspired by the art that lives in people’s minds and bodies, the cultures, the music, the streets, the graffiti walls and everything that we see and breathe everyday. The result is art that allows people to express their state of mind.
Steadfast Brand
What started with our own designs and the art of a few close friends is now growing into what we wanted all along: a line that reflects the people we meet and the experiences we have. Instead of trying to provide the acceptable formula of “edgy artwork and style” we simply show our concepts and the work of the best artists that you would otherwise never see.
Our Artist Signature Series line includes the best of our fine art collections on our highest quality fitted shirts. We are always pushing for the best printing techniques to give the artwork its most realistic presentation on all of our products. Even our standard Street Series is always made from heavy weight soft ringspun cotton for the best feel and fit possible.
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