BRAND BIOS
We are constantly expanding our line to include more unusual and talented artists and their work. What started with our own designs and the art of a few close friends is now growing into what we wanted all along: a line that reflects the people we meet and the experiences we have. Instead of trying to provide the acceptable formula of “edgy artwork and style” we simply show our concepts and the work of the best artists that you would otherwise never see.Metal Mulisha
Known for winning gold medals, breaking world records, and turning industry tradition upside down through the sport of freestyle motocross, pro riders Brian Deegan and Larry Linkogle launched Metal Mulisha Clothing in 1999. What began as a group of friends riding dirt bikes in Metal Mulisha gear and competing to see who could do the best tricks has grown into one of the most recognized and respected brands in action sports. Metal Mulisha speaks the language of nonconformity with distinctive apparel that includes graphic tees, jerseys, boardshorts, fleece, tanks, denim and accessories; and encourages guys and girls to “join the domination.”
Today, the Metal Mulisha lifestyle continues to expand, launching product collaborations with major brands like Rock Star Energy and Etnies, and introducing new product categories each year.Alpinestars
Alpinestars is a technical safety gear manufacturer for motorcycle and auto racing (MotoGP, Motocross, Formula One and NASCAR), as well as extreme sports. The company takes its name from the English translation of the Italian word "stelle alpine" which, when translated into English, literally means "Alpine stars".
They have also developed a fashion clothing division for men’s and women`s sportswear lifestyle apparel, based upon Alpinestars` heritage in motorsports.
Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly focused on making boots primarily for motocross racing. In the 1990s, the company branched out into manufacturing all types of protective and technical gear ranging from gloves and jackets to full leather suits for motorcycling. They also sold Alpinestars branded mountain bikes until 1996. Today they have offices in Los Angeles and Tokyo while the original headquarters and main research & development labs remain in Northern Italy.Nomis
Nomis is a simple fun and fashionable clothing brand that follows the theory of Listen, Support, Reflect. NOMIS is a company that feels the best way to succeed is to connect daily on a personal level with each and every one of our customers....The Nomis Story....Back when we started NOMIS, all we wanted to do was make clothes that we would actually want to wear. So with a name and a logo sketched on a napkin at a local fast-food place a company was born. Soon we had all these people we didn`t even know coming up to us, and asking where we got our clothes.
After that happened a couple hundred times we knew we were on to something. A lot of things have changed around NOMIS, but some things stay the same: our team still influences all our design, we are constantly pushing the norms, and we are all still Family..We couldnt agree with them more....NOMIS IS ONE OF THE NEWEST ADDITIONS TO MONSTER HUTCH!!!!Technine
Technine has been offering the very latest in binding technology with highbacks with EVA molded pads dampens vibration and provides a grip on the boot to eliminate heel lift. With stability options like forward leaning adjustment and heel cups, Technine is ready anything the park can throw at you. They have also been gaining notoriety with their snowboard and outerwear lines... Get in on the hype and score some Technine gear from your friendly retailer Monster Hutch!!!Dragon
Dragon snow goggles protect your eyes and boost your style. From the technical side to design aspects, Dragon brings all they`ve got to their eyewear this season. Check out the selection of goggles,and clothing coming from the hands of Dragon.
Neff was launched in 2002 by Shaun Neff in sunny Southern California. Growing up in Cali, surrounded by the skate, surf and snow culture, Shaun always had an aspiration to be a part of the business side of the industry. Originally starting out as a clothing company, Shaun made a couple shirts and hats and hustled his Neff product out of his car. Later that year, he moved to Utah to further his education and to spread the Neff vibe. He bought bargain beanies and headbands, tagged them with Neff, and gave them to the biggest, dopest pros in the snow industry. Shaun soon realized that in order to get snow and skate pros in on the Neff movement, his company would have to focus on headwear to avoid conflict with clothing sponsor contracts. NEFF HEADWEAR was born, being the first authentic core snow and skate headwear company in the game. That`s the genius behind Neff, which spread globally under a unique niche of headwear.Grenade
This movement has been going strong for seven years now. We have never worn a suit to work a single day in our lives and are not about to start now. Our eyes are open. Each day we use them to view the world in a new light. Each day we learn new lessons and we incorporate these discoveries into new possibilities, you have become exactly what THEY want you to be. Humans are not submissive by design. They allow themselves to become that way. We are kids; we will never lose that. Even when our skin has turned splotchy and wrinkled we will still be listening to rock and roll and coming to work hung over. We are here to live on, join us!
Rome SDS
Snowboarding lives in resort town ghettos. It shovels ice when other people are mowing lawns. It hikes at 6:00 am in October to get seven inches of snow on top of stumps and grass. It road trips to rail jams before resorts are open. It lines its board up for the first lift of the year. It builds backyard rail parks. It chronically ollies ropes. It picks ice chunks from its gloves. It spends its saving on a jacket to ride `til sundown. It somehow finds its snowboard at Hood in summer. These are the boards that lines up next to those of us for first chair. This is the riding that informs all product creativity at Rome.StepChild
Stepchild brings it how it should have always been brought. They don`t stress over the artificial side of the industry, but focus on the essentials, riding, and more riding. They take what they know, the only thing they know, snowboarding and utilize this knowledge to bring you a top of the line ride. Monster Hutch presents a selection of unique set ups that Stepchild has to offer this season. Pure passion is what Stepchild bringsElm Company
ELM COMPANY is a Los Angeles based company producing quality headwear that`s available in select stores around the world. The line is a result of a collective input from everyone involved. The designers and the team all have a distinctive style of their own which is reflected directly throughout the ELM brand.Spy Optic
The color orange is symbolic of much of life itself; bold, fiery, unique and sometimes blinding, a color that ignited a group of active friends in Southern California to re-invent eyewear. Their vision was orange and a single thought rang true: “it’s not seeing different things; it’s seeing the same things differently.”
Spy Optic was created by a group of action sports and motorsports enthusiasts who immersed themselves in the culture they knew best. The founders saw what was on the market for eyewear in 1994 and wanted to make sunglasses better. As authentic, well-connected action sports entrepreneurs, their unbridled enthusiasm for reinventing modern eyewear attracted the world’s best athletes from motorsports, surfing and snowboarding. Spy’s athletes became a huge and influential part of the Spy family and the team’s mojo combined with our designers’ innovative design sense helped fuel the brand’s rapid growth.
Spy’s design is not only aesthetically pleasing, but continues to push the technological limits in eyewear. Spy’s innovative patented Scoop® technology revolutionized its sport sunglass frames. The Spy Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. This system was such a success; its technology was seamlessly integrated and applied to its snow and motocross goggles. Spy’s polarization treatments superseded existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99% of blinding glare for precise, unobstructed vision.
 |
